OUR IDEOLOGY

WE ARE FAST BECOMING A PRODUCT OF AN ALL CONSUMING AND HOMOGENEOUS GLOBAL SOCIETY. WE ARE DEEPLY ROOTED IN A DIGITAL LIFESTYLE, IRRESPECTIVE OF AGE, LOCATION OR SOCIAL CLASS.

 

SCREENS AND ELECTRONIC DEVICES DICTATE OUR LIFE AS WE ABSORB ENDLESS STREAMS OF INFORMATION ON HOW WE SHOULD LIVE, BEHAVE, WHAT WE SHOULD EAT, WEAR, AND LIKE OR DISLIKE.

 

IT’S A WORLD THAT HAS BECOME MUNDANE, ANALOGOUS AND INCREDIBLY SENSITIVE.

 

THROUGH SOCIAL GATHERINGS, EVENTS, CONCERTS, PARTIES AND AFTER PARTIES THE AM CREW LIVES AS AN ESCAPE TO THE MUNDANE AND UNIFORM REALITY.  THE AM CREW IS EVERYONE WHO  STEPS OUT OF THE ORDINARY.

 

OUR HEROES DO NOT WEAR CAPES, THEY WEAR LEATHER JACKETS.

THE AM CREW

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