THE AM CREW STORY

 

THE AM CREW IS VLATKO’S PERSONAL PROJECT, AND IS AN INDEPENDENT RTW ROCK N’ ROLL LEATHER BRAND WITH FEW OTHER BITS.

 

THE NAME AM CREW WAS BORN IN THE VERY LATE HOURS OF AN AFTERPARTY IN COPENHAGEN IN JUNE 2015. INITIALLY, THE AM CREW IDEA BEGAN AS A COLLABORATION WITH THE LATE PAINTER RAY ABEYTA & ARTIST DANIEL VAN DER NOON WHICH WAS DOCUMENTED BY THE PHOTOGRAPHER EMIL MONTY FREDDIE IN NYC, ON THE 12TH OF NOVEMBER 2014.

 

THE PROJECT WAS CALLED THE GENESIS WITH THE AIM TO CREATE LEATHER JACKETS, DESIGNED BY VLATKO, AS A WEARABLE CANVAS FOR AN ARTISTIC EXPRESSION, PAINTED AND DRAWN ON BY ABEYTA AND VAN DER NOON RESPECTIVELY.

 

 

INSPIRATION AND DESIGN AESTHETIC

 

OUR INSPIRATION COMES FROM THE ROCK N’ ROLL LIFESTYLE OF ECLECTIC PERSONALITIES WITHIN SUBVERSIVE AND SUBCULTURAL MOVEMENTS IN MUSIC, ART AND CINEMA.

 

THE DESIGNS ARE CLASSIC AND BOLD WITH CHARACTER AND ATTITUDE OF A REBEL. ALL GARMENTS ARE CONSTRUCTED BY OUR OWN STRICT SPECIFICATIONS.

 

OUR LOGO ‘ANGEL OF DEATH’ IS ILLUSTRATED BY ARTIST DANIEL VAN DER NOON. THE LOGO REPRESENTS THE NIGHT, DARKNESS AND REBELLION.

 

 

THE AM CREW IDEOLOGY

 

WE ARE FAST BECOMING A PRODUCT OF AN ALL CONSUMING AND HOMOGENEOUS GLOBAL SOCIETY. WE ARE DEEPLY ROOTED IN A DIGITAL LIFESTYLE, IRRESPECTIVE OF AGE, LOCATION OR SOCIAL CLASS.

 

SCREENS AND ELECTRONIC DEVICES DICTATE OUR LIFE AS WE ABSORB ENDLESS STREAMS OF INFORMATION ON HOW WE SHOULD LIVE, BEHAVE, WHAT WE SHOULD EAT, WEAR, AND LIKE OR DISLIKE.

 

IT’S A WORLD THAT HAS BECOME MUNDANE, ANALOGOUS AND INCREDIBLY SENSITIVE.

 

THROUGH SOCIAL GATHERINGS, EVENTS, CONCERTS, PARTIES AND AFTER PARTIES THE AM CREW LIVES AS AN ESCAPE TO THE MUNDANE AND UNIFORM REALITY.  THE AM CREW IS EVERYONE WHO  STEPS OUT OF THE ORDINARY.

 

OUR HEROS DO NOT WEAR CAPES, THEY WEAR LEATHER JACKETS.

Photos by Emil Monty Freddie, 2014 NYC