INSPIRATION AND DESIGN AESTHETIC

 

OUR INSPIRATION COMES FROM THE ROCK N’ ROLL LIFESTYLE OF ECLECTIC PERSONALITIES WITHIN SUBVERSIVE AND SUBCULTURAL MOVEMENTS IN MUSIC, ART AND CINEMA.

 

THE DESIGNS ARE CLASSIC AND BOLD WITH CHARACTER AND ATTITUDE OF A REBEL. ALL GARMENTS ARE CONSTRUCTED BY OUR OWN STRICT SPECIFICATIONS.

 

OUR LOGO ‘ANGEL OF DEATH’ IS ILLUSTRATED BY ARTIST DANIEL VAN DER NOON. THE LOGO REPRESENTS THE NIGHT, DARKNESS AND REBELLION.

OUR IDEOLOGY

WE ARE FAST BECOMING A PRODUCT OF AN ALL CONSUMING AND HOMOGENEOUS GLOBAL SOCIETY. WE ARE DEEPLY ROOTED IN A DIGITAL LIFESTYLE, IRRESPECTIVE OF AGE, LOCATION OR SOCIAL CLASS.

 

SCREENS AND ELECTRONIC DEVICES DICTATE OUR LIFE AS WE ABSORB ENDLESS STREAMS OF INFORMATION ON HOW WE SHOULD LIVE, BEHAVE, WHAT WE SHOULD EAT, WEAR, AND LIKE OR DISLIKE.

 

IT’S A WORLD THAT HAS BECOME MUNDANE, ANALOGOUS AND INCREDIBLY SENSITIVE.

 

THROUGH SOCIAL GATHERINGS, EVENTS, CONCERTS, PARTIES AND AFTER PARTIES THE AM CREW LIVES AS AN ESCAPE TO THE MUNDANE AND UNIFORM REALITY.  THE AM CREW IS EVERYONE WHO  STEPS OUT OF THE ORDINARY.

 

OUR HEROES DO NOT WEAR CAPES, THEY WEAR LEATHER JACKETS.

THE AM CREW

COMPANY

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